Ray Anderson: A Wake up Call and a Message of Hope

Ray Anderson read Paul Hawkins' book, The Ecology of Commerce in the summer of 1994 and later shared that it was like an arrow shot into his heart. On a TED's Talk
he told the audience the following:

"In his book Paul charges business and industry as, one, the major culprit in causing the decline of the biosphere, and, two, the only institution that is large enough and pervasive enough, and powerful enough, to really lead humankind out of this mess. And by the way he convicted me as a plunderer of the earth..."

His talk is less than 16 minutes and is a nice illustration of how much we can accomplish when we decide to change course.